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Let your eyes feast on this! How visual packaging elements change taste...

Neuromarketing PrincipleOur vision alters taste perception. ApplicationUse visual cues to enhance the desired taste. For example, bright colors enhances sweetness and curved shapes enhance creaminess...

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The Form of Taste: How Shapes Influence Taste & How You Can Apply This to...

Neuromarketing PrincipleForm influences taste. Not only the form of the product itself, but even things as subtle as the shape of the package or the shape of the font on the package. ApplicationShapes...

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Don’t cry over spilled milk; the wastefulness perception of various beverage...

Neuromarketing PrincipleConsumers’ perception of sustainability was mostly driven by their belief whether a packaging is recyclable and/or reusable. ApplicationVisible texture in combination with...

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Unlocking the Power of Neural Signals: Enhancing Market-Level Efficiency of...

Neuromarketing PrincipleAttention and engagement for elements in the ad are important in determining the interest on the website subsequently. ApplicationThe picture in an online banner should attract...

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Packaging & Naturalness: When and Why Not To Pack Your Products

Neuromarketing PrincipleDisplaying products unpackaged increases perceptions of the product’s naturalness, which in turn increases purchase intention for categories in which naturalness is important...

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How the hamburger is made: the surprising psychological effect of learning...

Neuromarketing Principle Someone’s expectations can influence the sensory perception of a product. ApplicationProvide more relevant information about a product at purchase to eventually increase its...

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From Pixels to Emotion or Fake it Till You Make It: How AI-Generated Ads...

Neuromarketing PrinciplePeople naturally feel distrust towards AI-generated content and feel it’s harder to empathize with AI-generated people. When we are not capable to empathize, this results in a...

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A Matter of Taste: How Context Dramatically Influences What We Taste

Neuromarketing PrincipleTaste isn’t just taste. External factors influence the taste of products drastically. ApplicationAs a marketeer, you want to pay close attention to the design and shape of your...

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Why Extended Wait Times Can Benefit the Consumer Experience

Neuromarketing PrincipleCustomer satisfaction appears to be strongly influenced by the relative disconfirmation between expected and actual wait times. ApplicationRetailers can strategically leverage...

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Why Eco-Friendly Packaging Psychologically Backfires - And What To Do About It

Neuromarketing PrincipleThe negative halo-effect can cause surprising buying behaviour when trying to use sustainable product packaging. However, companies have the power to change consumer believes...

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